ICICI BOOMRANG

This is regarding ICICI being the largest no. one private sector banks, but are they really number one in the eyes of the customer, public at large or to their own business interest. Saw the news about Icici slashing down it's Housing Loan rates but only for it's new customers. Does it means that their previous or existing customer will continue to pay high rate of interest, off course yes. Don't you feel that this will impact the faith and interest of their existing customer base. But they are always in rush to make the new customers. According to my observation their motto is not to be No one in customer satisfaction but to be no. one in churning out the more money and at the same time they are not having enough time to observe and analyse that they are loosing customer base because of their undue and unfriendly customer oriented practices. If one can see the no. of customers leaving the ICICI bank, one would understand that where they are heading towards. One factor which goes in favour of ICICI bank is that we have still much population not used to modern banking practices. But according to me SRK's and other celebrity would not bring that much benefit to the rescue of ICICI, but an introspection in the way they conduct their business and modifying the same would be only benefit in the Long run.