Indian Automobile sector Having hard times

Indian automobile sector despite having much potential for growth in view of the low per person penetration in cars, and increase in the money spent by consumers at large, facing difficult times. it the not because of the organisational players but the major external environmental factors are behind this. Rising fuel charges have given automotive giant HMIL to give 6 month relief to it's customer from the price hike in the fuel( quite innovative is'nt it.) And customer or rather "would be buyers' can expect the rise in the interest rate hike in the finance also which will further dampen the shine of the car makers sale. In view of this some of the Major Automobile giant like Maruti has already planned and started working on the penetration of the rural market more vigorously and making more approach in the rural areas. But one must not forget that it is the volatility of the market which helps the customer in the long run and keep everyone from selling side on it's toes.

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INDIAN MARKETING GOES INNOVATIVE

Indian Marketers are seeing new ways and means to add to revenue generation. In case of many products the add-on merchandising and licencing has been very much rewarding and adding hugely to revenues. Globally the chi T-shirts sale has been a rage. In Indian context we also observe our own Hanuman(Bal Hanuman) was overnight hit and marketers used it in almost in all forms of kids oriented tools, be it keychains or boxes or wall hangings. same was with the Krissh movies doing pretty business with its mask related merchandise promotion bundling. for more details see the pages of lates 4 p's.