Indian Marketers are seeing new ways and means to add to revenue generation. In case of many products the add-on merchandising and licencing has been very much rewarding and adding hugely to revenues. Globally the chi T-shirts sale has been a rage. In Indian context we also observe our own Hanuman(Bal Hanuman) was overnight hit and marketers used it in almost in all forms of kids oriented tools, be it keychains or boxes or wall hangings. same was with the Krissh movies doing pretty business with its mask related merchandise promotion bundling. for more details see the pages of lates 4 p's.
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