unique continous positive change in advertisements

In the Indian advertising world remaining clinched to the old successful advertisement is out of date. (Except few like Vicco-vazradanti likes).  And keeping it unique, fun emotional is the buzzword to go deep in to the customer's heart.  whether it's is transformation in the advertisement given by Vodofone with it's new animating character(S) zoozoos or Aamir khan with the new storyline for the coke advertisement.  These advertising are making waves in the mind of the customers. adding to this the reinforcement advertisement by tata sky is also making the customer attentive.  keeping view these advertisement continuous positive unique change is the Mantra for advertisers. 

looking forward to other advertisers following the suit in near future.